Internet marketing or web marketing is the most cost effective way for a good business development. It is the newest trend for online marketing that makes your business popular and increases the sale of your services. Now the question arises what email marketing is and why is it becoming so famous in such short time? It is a direct marketing that employ electronic mail for communicating commercial or fundraising messages. It is the most economical, fastest and effective strategy of marketing businesses, products or services. It utilizes the internet interactive character, providing and obtaining immediate reaction, in order to draw more traffic towards a website. Apart from website development the process of internet marketing encompasses the management of digital customer data. Comparing to every other mode of marketing, it gets the highest return on investment (ROI). It is a superb platform where technical and creative talents meet to produce better productivity.